OpenSea Acquires Rally in Strategic Move to Build ’Onchain Everything App’

OpenSea's acquisition of Rally marks a pivotal shift from its NFT-centric roots toward becoming a comprehensive Web3 trading hub. The deal injects fresh talent and technology, with Rally's CEO Chris Maddern taking over as OpenSea's CTO and co-founder Christine Hall joining as chief of staff. These leadership changes underscore OpenSea's commitment to mobile crypto trading expertise.

The timing aligns with OpenSea's aggressive expansion. December 2024 saw the launch of OpenSea 2.0, extending beyond NFTs to multi-chain cryptocurrency trading. By 2025, the OS2 platform overhaul enabled token and NFT trading across 19 blockchains, featuring enhanced search, aggregated listings, cross-chain purchases, reduced fees, and a gamified Voyages rewards system.

Rally's mobile-first crypto wallet and social trading capabilities complement OpenSea's vision for a unified Web3 experience. This strategic acquisition accelerates OpenSea's transformation into an all-in-one onchain platform.